world cup menu
“Seleções do Méqui”, a limited-time McDonald’s World Cup themed menu, are part of Brazilian pop culture and extremely anticipated in the country. To make the 2022 announcement, we invited Tite, the National Football Team coach, to “call-up” the sandwiches.
The content was individually posted on social media during a whole day.
After Tite’s announcement, we kicked-off the product campaign.
We also exported the concept to the whole Latin America, creating different ads for 16 countries.
my role: concept, creative director