luis augusto

Luis Augusto is a ham that has some serious issues: he's not a Sadia product. Matter of fact, he has been exposed for so long that people got intimate and gave him a birth name.

As long as real-life 'Luises Augustos' and their relatives started to complain about the TV campaign - yes, I'm serious -, we created some online videos putting a face on the product. With these contents, we reverted the consumers' opinion to a rate of 99% positive interactions on the brand's channels 

my role: concept, art direction