mccrispy chicken legend

CBO is more than a sandwich: it’s a legend. It’s off the menu for years and people are still asking McDonald’s for it’s return. With very similar ingredients, we imagined the all-new McCrispy Chicken Legend as a multiverse version of CBO.

The entire campaign was based on Multiverse codes:

We even created a spin-off epilogue of the main story. We launched it on social media and comics:

my role: concept, creative director