Due to Covid-19 pandemic crisis, Carnival 2021 was cancelled in Brazil. During the days the party would have occurred, Brahma created #CamaroteBrahmaEmCasa, a series of live concerts on Youtube.
To promote the idea, we challenged Márcio Canuto, a Brazilian reporter famous by his absolutely insane live appearances in the middle of huge crowds, to stay at home during the most crowding party of the year, enjoying #CamaroteBrahmaEmCasa.
During the live concerts, Canuto broke into the broadcast with his
Carnival “coverage” at home:
Canuto became also out main asset on social media during Carnival:
my role: concept, ACD