mcdonald's
bio of fame

During the first 4 months of the year, Big Brother Brasil is most relevant piece of pop culture in the country. In the first week of the show, a participant said: “I wanna be as famous as Beyoncé. I wanna go to McDonald’s and not even be able to have a meal because of so many people asking me for a selfie”.

We decided to give him a little help and, by changing our official Bio we became the main topic on the Internet.




my role: concept, cw